Promotion, Promotion, Promotion! – Read Malaysia Day 8

12 June 2010 - 3:38pm Comments Off

Hanging with Dino Goh (red shirt) and his friend See Ming (white shirt)

Our Kechara Media & Publications (KMP) Princess, Jamie “Paris” Khoo gave a talk at the Read Malaysia book fair today. Our Art Director Fang Chang was also up on stage, asking Jamie many interesting questions to get a dynamic discussion going about her book, her experience in writing and future plans for future books! The talk caught many people’s attention and also our very own Kechara friend, Dino Goh who stopped by on a weekday to support KMP and Jamie!

As we approach the last weekend of the book fair, we also started a new “last-hot-bargains” promotion today with many old titles are selling at RM10 and our coffee table books at 50%. This really attracted many different types of people, from the young to old and across many different races and backgrounds.

Our newest title Snakes, Roosters & Pigs was given a special highlight. With the catchy, inspiring tagline, “Find Happiness, Live Happily”, the book really stood out on the main counter, attracting many people to stop by, browse and eventually bring the book home!

We’re preparing for an action-packed weekend now, where we anticipate much busier crowds and many more visitors to the booth. We hope to see you there too.

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