Forbes Features Philanthropy

9 March 2010 - 7:11pm 1 Comment

When our President Ruby Khong joined Kechara Soup Kitchen, she was not in it for the recognition. She was not in it for the publicity; she was not in it to make a name for herself. Like the rest of us, she joined simply because she wanted to feed hungry mouths, and make a definitive, tangible contribution to society.

Inspired by the experiences of her spiritual guide, His Eminence Tsem Rinpoche, Ruby has worked hard to promote KSK, attract sponsors and increase the amount of food we can distribute each week. Led by such a capable leader and a dedicated committee, our group continues to grow and expand our operations, leading to a high of purchasing our own building just off Jalan Imbi in 2009.

On the morning of 6 March 2010, we all awoke to news that our President had been selected to be on Forbes Asia’s list of 48 Heroes of Philanthropy. The result of an Asia-wide survey, Ruby appears alongside three of Malaysia’s wealthiest individuals. She was selected not only for the financial contribution she has made to KSK, but for the continuing difference she personally makes to the homeless men and women living in Kuala Lumpur.

This story has received a great deal of media coverage which we have compiled here for your (and our!) reading pleasure. Please note that as the images are quite large (to ensure that the text remains legible), they may take a little longer than usual to load.

Congratulations to Ruby and to all of the other philanthropists who continue to make a difference in people’s lives every single day. Despite the demands on their time, these people show that you can never be too busy to benefit others so take them as an inspiration to do more!

If you wish to emulate the philanthropic efforts of these great men and women, get in touch with our Project Director Justin Cheah at or +6012 203 2135. With our new building and our ongoing regular activities, KSK’s financial resources are being stretched tight…we need all the help we can get, whether it’s with our wish list, or with donations of money, food or your time! Employment opportunities are also welcome, as most of our clients are willing and able to work…they just need YOU to give them a chance.

Forbes (Source)


Bernama (Source)


Malaysian Insider (Source)


The Star (Source)


New Straits Times (Source)

One Response to Forbes Features Philanthropy

  1. [...] Ruby Khong was recently given the strongest recognition for her efforts when she was featured in Forbes’Asia’s list of 48 Heroes of Philanthropy. We’re very proud of her, dedicating her whole life to helping others. Thank you, [...]