1Utama Roadshow – Success Close to Home

5 April 2010 - 2:01pm 1 Comment

The Kechara Paradise 1Utama Roadshow has just come to a successful end. Located in the Promenade between the new and old wings of Petaling Jaya’s largest mall, it helped to create awareness for our outlet there, with clients old and new being directed to the main shop. The stands were decorated in stylish black to attract a more youthful clientele – the striking contrast to the rest of the normal 1Utama shops worked well to draw people to us.

Brochures and free DVDs were handed out to the public to raise awareness of Kechara. Many new clients, particularly those in their 30s seemed genuinely interested in finding out more about Kechara during their visits to the main outlet.  Kechara members also showed up in force to support the roadshow, with both volunteers and other members inviting many items home.

The next stop for the Kechara Paradise Roadshow is Dataran Pahlawan in Melaka on 16 to 18 April, so for those based in Melaka, we hope to see you there!

Not only did our volunteers speak to customers but they also took the opportunity to indulge in a little shopping themselves


The roadshow was successful in directing customers to our main shop in 1Utama


One Response to 1Utama Roadshow – Success Close to Home

  1. [...] come out to meet the rest of Malaysia! Regular roadshows to other cities in Malaysia and different locations within KL bring the outlets to the world and introduce many more people to what Kechara is all about. It is [...]