Marketing and Publicity Campaigns

1 July 2009 - 6:35pm Comments Off

Billboard at Kathmandu Guest House, the most popular hotel in Thamel


As part of an on-going awareness and publicity campaign in Kathmandu, Kechara has invested in making and placing huge banners, advertisements and other promotional materials in strategic areas in the city.

Kechara banner in the heart of Thamel

Kechara Lounge is coming soon to Boudhanath Stupa!

Kechara’s books, DVDs and other promotional materials are available in Pilgrim’s Book House – the largest and most famous bookstore situated right in the heart of Thamel for the last 25 years. If you’re in the area, check out our unique window display in the front of their store, or listen to Rinpoche’s teachings playing from the television in-store.

"Vajrayogini and Other Power Places of Nepal" is promoted in Pilgrims Book House, Thamel

David and Jamie's spiritual biographies in Pilgrim's main window display

Gurus For Hire is a huge hit in the Thamel branch of Pilgrims Book House

One can also see striking banners bearing the Kechara logo and images of H.E. Tsem Rinpoche in the most popular haunts of Kathmandu such as Kathmandu Guest House, the most popular and heavily occupied guest house in Thamel. Our advertisements are also attached to the back of rickshaws travelling around the tourist area of Thamel.

Putting up Kechara signs on the Thamel rickshaws

Kechara rickshaws all set to hit the town!

To date, our promotional resources are available in 19 shops, hotels and book shops around Thamel and Boudha. And we are just getting warmed up.

H.E. Tsem Rinpoche's free distribution DVDs are in the Boudhanath stores

Vajrayogini attracts passers-by to Kechara Lounge

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